How Do You Fix Bad Habits? The story of Febreze…

P&G was on the brink of canceling the product when Stimson pleaded for one last chance. He got a new team of researchers and they started exploring what was going on in housewives’ lives. They found that in the smelliest homes, such as homes that were reeking with the stench of cat urine, the housewives didn’t seem to notice the odor: they had gotten used to it. Stimson realized that the cue to use Febreze was missing in the people who needed it most. So bottles of Febreze ended up in the back of the closet, unused.

The challenge to Stimson was clear: “How do you build a new habit when there’s no cue to trigger usage and when the consumers who most need it don’t appreciate the reward.”

Sometimes bad habits are hard to break. Read about how Febreze was invented and almost disappeared into obscurity over at Forbes

Happy Valentine’s Day from The Litterbox!

Happy Valentine's Day from The Litterbox

We at The Litterbox would like to wish everyone a happy Valentine’s Day! This adorable photo has been making the rounds for the past week or so but I haven’t been able to track down the original source. I found Ki xixizinho mais fofo from December of 2011 which has the largest unaltered version I’ve seen so far. Please help in the search for the original so we can give credit where credit is due!

Litter Box Training FAQs

Photo CC BY rikkis_refuge

Cats urinate more frequently than they defecate so it is likely that after your cat has urinated, the litter box is now too dirty and repulsive to use again. He goes in the tub because it’s always clean there. Every time your cat soils the tub, you most likely clean it immediately, whereas the litter box may go an entire day before you get around to changing the litter. Given the choice of using a clean tub or dirty litter box, your fastidious cat will naturally use the cleaner area. If you are unable to change the litter box more frequently, get another litter box so at least one of them will be clean enough for him to use. He may continue to soil in the tub out of habit so either place another litter box in the tub, or discourage him from using it altogether by filling the tub with about 1/2 inch of water.

Read the full article at Perfect Paws…

Cat urine and dog urine removal – Get rid of cat pee and dog pee smells forever

Urine is a fact of life.. it’s something that all people and pets produce. When a pet inappropriately urinates on rugs carpets or furnishings it can leave a very unpleasant odor that is hard to get rid of. This urine odor also stimulates the cat to urinate in that area again thus perpetuating the problem. Once the odor has been removed permanently the pet will no longer keep going back to that area.

Read the full article at Cats of Australia…

Resources for cat spraying and peeing outside the litterbox